News Page 3 - Informed Design

Decoding Consumer Behaviour: The Psychology Behind Point of Sale Design

In the bustling world of retail, every detail matters. From the layout of the store to the placement of products, retailers strategically design their Point of Sale (POS) systems to influence consumer behaviour. Understanding the psychology behind POS design unveils a fascinating realm where subtle cues can significantly impact purchasing decisions. In this exploration, we delve into the intricate interplay of psychology and design, unraveling how retailers leverage human psychology to create compelling shopping experiences.

February 01, 2024
3 min read

Enlightening Experiences: The Crucial Role of Lighting in Retail Design

Lighting is often regarded as one of the unsung heroes of retail design, quietly influencing customer behaviour and shaping the overall shopping experience. From highlighting products to creating ambiance, the strategic use of lighting can significantly impact the way customers perceive and interact with a retail space. In this blog post, we'll delve into the multifaceted role of lighting in retail design, exploring its power to illuminate the path to purchase and enhance the overall ambiance of a store.

January 17, 2024
4 min read

Greening the Retail Space: Incorporating Sustainability into POS Design

In an era marked by growing environmental concerns and a heightened focus on sustainability, businesses across industries are reevaluating their practices to minimise their ecological footprint. Retail, as a significant contributor to consumer culture, has a pivotal role to play in this movement. In this blog post, we'll explore the importance of incorporating sustainability into Point of Sale (POS) design, highlighting eco-friendly materials and practices that can help retailers create greener, more environmentally responsible retail spaces.

January 01, 2024
3 min read

Crafting Unforgettable Moments: Strategies for Creating Memorable In-Store Experiences Through Effective Retail Design

In the digital age, where online shopping offers convenience and efficiency, brick-and-mortar retailers face a unique challenge: how to entice customers into their physical stores and keep them coming back. The answer lies in creating memorable in-store experiences that go beyond mere transactions and forge emotional connections with customers. In this blog post, we'll explore the art of effective retail design and uncover strategies for crafting unforgettable moments that leave a lasting impression.

December 20, 2023
4 min read

Transforming Retail Spaces: The Innovative Fusion of Technology and Design

In today's competitive retail landscape, success hinges on more than just offering quality products. Consumers crave unique and immersive experiences that engage their senses and cater to their evolving needs. Enter the innovative use of technology in retail design, where virtual mirrors and augmented reality (AR) are revolutionising the shopping experience. In this blog post, we'll explore how these cutting-edge technologies are reshaping retail spaces, enhancing customer engagement, and driving sales.

December 01, 2023
3 min read

'Tis the Season to Shop: Unveiling the Magic of Seasonal and Holiday-Themed Point of Sale Displays.

In the realm of retail, every season and holiday brings with it a unique opportunity for businesses to enchant their customers. The key? Capturing the spirit of the season through imaginative and festive point of sale (POS) displays. In this blog post, we'll explore the enchanting world of seasonal and holiday-themed POS displays, delving into the strategies, design elements, and the sheer magic that transforms a store into a seasonal wonderland.

November 14, 2023
3 min read

Eco-Friendly and Sustainable Point of Sale Displays: Paving the Way for a Green Retail Revolution

In an era where environmental consciousness is at the forefront of consumer values, businesses are increasingly recognising the importance of adopting sustainable practices. The retail industry, in particular, has witnessed a transformative shift toward eco-friendly initiatives, and this extends to the very heart of in-store marketing—the Point of Sale (POS) display.

November 01, 2023
3 min read

Riding the Wave: A Retailer Spotlight on Point of Sale Displays in the Surf Industry

The retail surf industry is more than just a market—it's a lifestyle. As surf enthusiasts seek the perfect wave, retailers strive to capture their attention at every turn, especially at the point of sale (POS). In this retailer spotlight, we'll dive into the dynamic world of point of sale displays within the retail surf industry. From the sandy shores to the store floor, we'll explore the unique challenges, creative strategies, and innovative designs that make the retail surf experience a thrilling ride.

October 14, 2023
3 min read

The Evolution of Point of Sale Displays: Navigating Trends and Embracing Innovations

In the ever-evolving landscape of retail, staying ahead of the curve is paramount. One aspect that has undergone a remarkable transformation over the years is the Point of Sale (POS) display. From simple cardboard cutouts to technologically advanced interactive displays, the journey of POS displays is a fascinating exploration of trends and innovations. In this blog post, we'll unravel the evolutionary path of POS displays, examining the trends that have shaped their development and the cutting-edge innovations that are defining the future.

October 01, 2023
3 min read

What is Retail Display

Shops, stores and all sorts of businesses display their products in ways which are designed to make them as attractive as possible to customers and boost sales. Displaying products in this fashion is often called visual merchandising (VM), or known as retail display or product display. It’s a very important part of a company’s long term strategy, as well a key element of their branding. And obviously it significantly influences the way in which their space operates.

November 30, 2022
5 min read

11 Retail Display Ideas for Summer

Summer is a perfect time to take a good long look at your retail display strategy and systems, with a view to making any necessary upgrades and improvements. To help with this, we’ve prepared a list for you. Check it out.

November 01, 2022
5 min read

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