Impulse buying is a fascinating consumer behaviour that retailers can strategically tap into for increased sales. While impulse purchases may seem spontaneous, they are often the result of carefully curated store designs, subtle psychological cues, and strategic product placement. By understanding the psychology behind impulse buys, retailers can create spaces that effectively encourage shoppers to make unplanned purchases.

The layout of a retail store is more than just a blueprint; it’s a strategic tool that can significantly influence customer behaviour, improve the shopping experience, and drive sales. An optimised store layout ensures smooth customer flow, maximises product visibility, and creates an inviting environment that encourages shoppers to stay longer and explore more.