CLIENT

SONOS JB Hi-Fi End Cap

BRIEF

Create a custom POS display item that does the following:

  • engages the customers
  • highlights the SONOS brand in-store
  • meets the client budget
  • flat packs for easy delivery to each store
  • easy in-store assembly
  • meets JB Hi-Fi store guidelines
  • accesses panels for future adjustments to wiring and electronics
  • changeable shelves to adapt to future model changes
  • meets SONOS international brand guidelines

RESULTS

  • strong sales growth has been recorded just months after the POS displays were installed
  • brand visibility has increased greatly in-store and interactive POS displays have become a destination in-store
  • the customer feedback has been extremely positive. We achieved our objectives with time, budget, execution and the customer is getting excellent returns on their investment