CLIENT
Beam Global
BRIEF
Create/design a custom POS display item that does the following:
- is distinctly Jim Beam, which holds the white JB and cola cans
- that the whole target market will want to own
- that, when displayed in-store, has size and presence, owning the space and highlighting the Jim Beam brand
- that can be used across multiple Jim Beam promotions at any time of the year
RESULTS
- from concept to creation, the 6-pack esky has been a great hit
- concepts were initially sold in by the client to their retail network
- the giant 6-pack esky created the attention and interest in-store that the client was looking for
- they are still sought after and talked about
- a great success on every level: mission accomplished!