CLIENT

Beam Global

BRIEF

Create/design a custom POS display item that does the following:

• is distinctly Jim Beam, which holds the white JB and cola cans
• that the whole target market will want to own
• that, when displayed in-store, has size and presence, owning the space and highlighting the Jim Beam brand
• that can be used across multiple Jim Beam promotions at any time of the year

RESULTS

• from concept to creation, the 6-pack esky has been a great hit
• concepts were initially sold in by the client to their retail network
• the giant 6-pack esky created the attention and interest in-store that the client was looking for
• they are still sought after and talked about
• a great success on every level: mission accomplished!