CLIENT

Beam Global

BRIEF

Create/design a custom POS display item that does the following:

  • is distinctly Jim Beam, which holds the white JB and cola cans
  • that the whole target market will want to own
  • that, when displayed in-store, has size and presence, owning the space and highlighting the Jim Beam brand
  • that can be used across multiple Jim Beam promotions at any time of the year

RESULTS

  • from concept to creation, the 6-pack esky has been a great hit
  • concepts were initially sold in by the client to their retail network
  • the giant 6-pack esky created the attention and interest in-store that the client was looking for
  • they are still sought after and talked about
  • a great success on every level: mission accomplished!