CLIENT

Radio Systems Australia (Petsafe Australia)

BRIEF

Create a custom point of sale system that does the following:

• a POS display in which the consumer can see both sides of each pet door and see exactly how the doors work
• a POS display that meets the Petbarn store guidelines
• supplied flat pack for easy and economical delivery to each Petbarn store
• easy assembly for Radio Systems and Petbarn sales staff
• changeable graphics for future updates and product updates for longevity of the stands
• meets customer budget

RESULTS

• all parts of the brief have been met – most importantly, an increase in sales was achieved
• the consumer can now easily select the appropriate door and find the stock, even if sales staff are unavailable
• a great success and our client is delighted with the result