CLIENT
Radio Systems Australia (Petsafe Australia)
BRIEF
Create a custom point of sale system that does the following:
- a POS display in which the consumer can see both sides of each pet door and see exactly how the doors work
- a POS display that meets the Petbarn store guidelines
- supplied flat pack for easy and economical delivery to each Petbarn store
- easy assembly for Radio Systems and Petbarn sales staff
- changeable graphics for future updates and product updates for longevity of the stands
- meets customer budget
RESULTS
- all parts of the brief have been met – most importantly, an increase in sales was achieved
- the consumer can now easily select the appropriate door and find the stock, even if sales staff are unavailable
- a great success and our client is delighted with the result