CLIENT
Luggage Leash
BRIEF
Create a counter top display that does the following:
- cost effective with minimal parts
- easy to assemble for store staff
- supplied flat pack for easy and economical delivery to each store
- promotes the brand and basic product information
- meets customer budget
DEVELOPMENT
The client’s original brief included a suggestion for a small structural display with hooks and printed decals. After presenting initial concepts and receiving feedback, we altered the design direction and presented a concept and mockup of a cardboard flat pack unit. Often underestimated, cardboard displays provide great value as they can be fully printed, quick to produce and easy to assemble
RESULT
- printed graphics with branding that stands out on a store counter top
- a neat, flat packed display that can easily be sent to stores and assembled in two minutes
- assembly instructions provided allows for assembly by store staff
- a great success that our client is proud to have in stores