CLIENT

Luggage Leash

BRIEF

Create a counter top display that does the following:

• cost effective with minimal parts
• easy to assemble for store staff
• supplied flat pack for easy and economical delivery to each store
• promotes the brand and basic product information
• meets customer budget

DEVELOPMENT

The client’s original brief included a suggestion for a small structural display with hooks and printed decals.  After presenting initial concepts and receiving feedback, we altered the design direction and presented a concept and mockup of a cardboard flat pack unit.  Often underestimated, cardboard displays provide great value as they can be fully printed, quick to produce and easy to assemble

RESULT

• printed graphics with branding that stands out on a store counter top
• a neat, flat packed display that can easily be sent to stores and assembled in two minutes
• assembly instructions provided allows for assembly by store staff
• a great success that our client is proud to have in stores